1. Who we are
Reformer83 is operated by Shine Performance Services Ltd trading as Reformer83. For the purposes of UK data protection law, Shine Performance Services Ltd is the controller of personal information collected through this website and through the operation of Reformer83.
Studio address: 83 Manchester St, Heywood, OL10 1PB.
Email: pilates@reformer83.com.
2. Information we may collect
Depending on how you interact with Reformer83, we may collect information such as your name, email address, mobile number, booking and membership information, attendance history, communications with us, marketing preferences, website usage information and information you choose to provide through enquiry or registration forms.
Where health or accessibility information is required so that we can provide services safely, additional protections may apply because this can be special category personal data.
3. Why we use your information
We use personal information where we have an appropriate lawful basis. This may include:
- taking steps at your request before entering into a contract and performing our contract with you, including bookings, memberships and customer service;
- complying with legal and regulatory obligations;
- our legitimate interests in running, securing and improving Reformer83, where those interests are not overridden by your rights;
- your consent, where consent is required, including certain marketing communications and non-essential website cookies.
4. Booking platform and service providers
Reformer83 intends to use Momence as its booking platform. When Momence is connected, information required to manage bookings, memberships and payments may be processed through Momence in accordance with the applicable service arrangements and privacy information.
We may also use service providers for website hosting, email, analytics, advertising, payments, accounting and other operational services. We only share information where reasonably necessary for the relevant purpose or where required by law.
5. Marketing
Where required, we will ask for your consent before sending electronic marketing. You can withdraw your consent or unsubscribe at any time. We may still contact you with service messages that are necessary to administer bookings, purchases or enquiries.
6. Website analytics and advertising
With your permission, we use Google Analytics 4 to understand website visits and Google Ads, Meta and OpenAI’s ChatGPT advertising measurement tools to measure advertising effectiveness. You can choose website analytics, Google & Meta advertising, and ChatGPT advertising separately in our cookie banner. Optional tags installed by our theme load only after you accept the relevant choice.
ChatGPT advertising measurement records page visits and clicks that open Momence booking or purchase links. A booking-link click is not confirmation that a booking or payment was completed. OpenAI’s standard pixel also automatically detects supported contact information, such as names, email addresses and telephone numbers, and hashes it before sending it to OpenAI for ad matching. Hashing does not make this information anonymous.
We do not send health questionnaires, referral-verification details or account credentials through this integration. The ChatGPT pixel is excluded from our account, enquiry, health, referral-verification and booking-confirmation pages.
You can refuse optional cookies without losing access to the website, or withdraw your consent at any time using Cookie settings on our Cookie Policy page, linked in the footer. Withdrawal stops future tracking through the relevant integration; it does not automatically delete information already processed. Contact us using the details below to exercise your data rights. See our Cookie Policy for further details.
7. How long we keep information
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including to meet legal, tax, accounting, insurance and dispute-resolution requirements. Different types of information may therefore be kept for different periods.
8. Security
We take reasonable technical and organisational measures to protect personal information against loss, misuse, unauthorised access, alteration or disclosure.
9. Your rights
Depending on the circumstances, UK data protection law may give you rights including access to your personal information, correction, deletion, restriction, objection, portability and withdrawal of consent.
To exercise a data protection right, contact pilates@reformer83.com. You also have the right to complain to the Information Commissioner’s Office.
10. Changes to this policy
We may update this Privacy Policy as the website, booking systems or business services change. The latest version will be published on this page.